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5 Factors Impacting SEO For Your Website in 2019

Melissa Clarke, Freelance Digital Marketing Specialist, Sydney
17 October 2019

When you want to move up the Google rankings you will often come across 3 little letters: SEO. Search Engine Optimisation (SEO) is something that many people will claim to know a lot about, but few can do well.

Simply put, it’s all about convincing search engines like Google that what you have to say is useful and relevant. If you can do that you’ll move onto the first page, and if you can’t, you won’t. To keep things nice and simple we’re going to look at 5 key factors that are impacting your SEO right now.

Mobile Optimisation

The majority of online users use their smartphones to take a look at your content, which means it has to be optimised for the small screen. You’ll hear a lot of people talk about responsive website design at this point, and it’s what ensures your content resizes appropriately for different screen sizes. If it doesn’t then it’s not going to offer a good user experience, people will soon leave your page, and Google will notice.

Responsive web design across all devices.

Site Speed

Search engines exist to show people what they want to see, but who wants to see a website that buffers and stutters into life? If your site is slow to load, then it’s going to harm your SEO for no other reason than it’s not offering people what they want. If you’re unsure how to speed it up, speak to a developer who will be able to put things right in no time at all.

“The slower your site loads. The more visitors and revenue you’ll lose out on” Anna Crowe, Search Engine Journal

HTTPs

Google wants to redirect its users to safe and secure sites that load fast, which is why HTTPs is the way to go. Don’t worry if you’re not familiar with the technical details behind it, just remember that it’s the preferred way to serve up webpages, and your site needs to be using it too.

Dwell Time

You might think this has something to do with loading speed, but that’s not the case. Dwell time is how long a user spends on your website before returning to the search engine results page. The longer the dwell time the more useful and informative Google will assume your content is.

Quality Content

Last but not least, you need to work on the quality of the content itself. Keywords and innovative layouts are all well and good, but if they result in content people don’t enjoy reading or find useful, no amount of SEO expertise is going to propel you onto the first page.

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