Website On-Page Optimisation
There are more than 200 elements that affect how your site will rank in search enegines. Here are just a few of a websites technical on-page SEO elements that need to be optimised, correctly.
Never underestimate the importance of the Meta Title Tag, a clickable element that directs web users to your website pages. In a nutshell, the tag lets people and bots know how relevant your website is for a certain topic. This will have a huge impact on clicks and visits.
While these don’t have as much impact as tags, they’re still important for SEO, encouraging web users to click on your links. More clicks mean a higher click-through rate (CTR). Without Meta Descriptions, Google will pull text from your site of its own accord.
Heading Tags help search engines figure out what your website is all about, so the algorithm can intelligently align it with user queries. Lengthy content of 1500+ words should be divided into smaller sub-sections, each with a relevant H Tag.
These give users a “virtual” map of your site, while showing search engines your various links. Site Maps direct users and bots to specific pages.
Schema Mark-Up Tags.
Semantic searches have replaced traditional search algorithms, with the goal of helping users find exactly what they’re looking for with more precision. Seeing as search engines can’t read like people, they use Schema Mark-Up Tags to understand web content and match it to use queries.
“I would highly recommend Melissa to any small business looking for a great SEO consultant. She is honest, knowledgeable, friendly and explains SEO jargon in simple terms. Before working with Melissa, I thought SEO was just about having a website and adding heaps of keywords. Our website traffic and sales just keep growing.”
Very few people scroll past the first page of Google. Here’s how I can help people find your website.
Earning backlinks is an essential component of off-page SEO. Backlinks are a signal to Google that others value your website content which increase your site’s ranking position.
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